National Geographic Apparel Unveils Back-to-School Campaign with IVE’s Leeseo
Creatrip Team
3 months ago
National Geographic Apparel released its ‘SCHOOL IN STYLE’ back-to-school campaign featuring IVE member Leeseo. The brand said they chose Leeseo for her sophisticated image, distinct personality, and influence among global Gen Z. The campaign visually represents students’ future possibilities as Leeseo models four career aspirations—teacher, CEO, athlete, and creator—while showcasing the brand’s fashion direction. A large new backpack lineup was revealed, including popular Patchi backpack and new styles: Unity, Buddy, Brave, Laco, Tiny, plus Days messenger bag. The Laco backpack offers customization with attachable patches (wappen) so customers can personalize their bags, and many models include mini pouches for added utility. The campaign and products are available on the brand’s online store ‘N Station Mall’ and its social media channels.
