“Missing Out If You Don’t Go” — Why Star Chef Jung Ho-young Regretted Skipping Season 1
Creatrip Team
2 months ago
Netflix’s cooking competition Black & White Chefs: Culinary Class War Season 2 premiered to strong buzz in Korea. Star chef Jung Ho-young, who declined Season 1 after being invited, said he regretted not joining when he saw the fame former contestants gained. Season 2 features an even more impressive lineup, including multiple Michelin-starred chefs and well-known Korean culinary figures, and shocked viewers with early upsets. Data show Season 1 drove real restaurant demand—reservations for featured chefs’ restaurants rose 3.5 times after airing—and retail collaborations (convenience store tie-ins, packaged foods) sold out quickly. Industry players and government tourism agencies expect Season 2 to boost domestic dining, food exports, and culinary tourism worldwide; streaming exposure in 190+ countries will be used to promote chef-linked food tour routes. Producers and brands are preparing more extensive, faster collaborations this season, expanding product types from desserts to ready meals, and many restaurants are already fully booked. With higher-profile contestants and strong early interest, Season 2 may exceed the original’s cultural and economic impact.
