Decaffeinated Coffee Sales Surge 55.2% as Health and Sleep Concerns Drive Demand
Creatrip Team
3 months ago
A market analysis by Embrain Deep Data shows a strong rise in demand for decaffeinated coffee in South Korea as consumers prioritize health, sleep quality, and condition management. Over the past year, estimated spending on decaf products at major coffee chains reached 292.6 billion won, a 55.2% increase year-on-year. Starbucks’ decaf beverages accounted for an estimated 156.6 billion won in annual purchases, up 52.8%, while Twosome Place saw a 48.4% growth. (Franchise coffee chains: nationwide branded coffee shops)
