Now In Korea

Decaf Demand Surges: Related Sales Up 55.2%

Creatrip Team

3 months ago

A shift toward health, better sleep and condition management has driven strong growth in decaffeinated coffee in South Korea. Embrain DeepData analysis shows that over the past year estimated purchases of decaf products at major coffee chains reached 292.6 billion won, a 55.2% increase year-on-year. Starbucks’ decaf drinks accounted for an estimated 156.6 billion won (up 52.8%), and Twosome Place saw 48.4% growth. (Twosome Place is a popular Korean café chain.)

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