The Korea Tourism Organization will open a ‘K-SOUVENIR NEW YEAR GIFT SHOP’ pop-up from Dec 26–31 at Lotte Department Store’s 9th-floor Kinetic Ground. The shop features 96 items from 19 companies, including award-winning pieces from the 2025 Korea Tourism Contest such as the President’s Award-winning “Joseon royal wine stopper” and the Prime Minister’s Award-winning “gold leaf craft DIY coloring kit (Korean traditional gilding).” Visitors can try and buy the souvenir winners, receive a New Year postcard with any purchase, and get a New Year motif sticker pack for purchases over 30,000 won. The event aims to showcase the value of Korean travel souvenirs and let shoppers take home meaningful memories of Korea.
