'K' Connects the World: Korean Culture Goes Global in 2025
Creatrip Team
3 months ago
Korean culture under the label 'K' made major global strides in 2025. The original Korean musical Maybe Happy Ending won six Tony Awards at the 78th Tony Awards in New York, including Best Musical and Best Original Score, marking the first time Korean creators received top honors and proving that Korean storytelling can resonate internationally without heavy localization. Interest in Korean heritage also surged: the Netflix animation 'KD Hunters (K-pop Demon Hunters)' sparked a cultural heritage craze that boosted foreign tourism, and the National Museum of Korea surpassed 6 million annual visitors for the first time, becoming the world’s fourth most-visited museum after the Louvre, Vatican Museums, and the British Museum. Museums are shifting from artifact spaces to everyday cultural venues, reflecting how K-culture appeals both abroad and at home.
