K‑Beauty Device Maker APR Eyes U.S. Expansion Beyond Ulta, Talks with Walmart and Target
Creatrip Team
3 months ago
K‑beauty device firm APR, known for its MediCube brand, is preparing to expand U.S. offline distribution after its exclusive placement with Ulta Beauty ends next year. The company is in talks to enter major retailers including Walmart, Target, Costco and the first U.S. CJ Olive Young (올리브영) stores. Ulta currently has about 1,500 U.S. locations; Walmart, Target and Costco would add thousands more, rapidly widening APR’s physical presence. APR’s U.S. sales have surged — accounting for roughly 39% of total revenue in Q3 — and overall U.S. sales more than doubled year‑to‑date. APR saw monthly sales grow over 200% after joining Ulta, with top sellers like the “Zero Pore Pad” and PDRN Pink Peptide Gel Mask selling hundreds of thousands of units. The company plans to boost brand visibility at CES 2026 in Las Vegas.
