Musinsa Opens First Overseas Store in Shanghai’s Anfu Road as Springboard into China
Creatrip Team
3 months ago
South Korean fashion e‑commerce platform Musinsa opened its first overseas offline pick‑and‑mix store, 'Musinsa Store Shanghai Anfu Road', in the trendy Anfu Road shopping district on December 19. Housed in a century‑old building across three floors (about 210 pyeong), the store hosts 59 brands — 44 Korean fashion and accessories labels and 15 Chinese local and global sports brands — designed to increase accessibility for local consumers. The layout targets China’s MZ generation (Millennial + Gen Z) with a rotating popup zone on the first floor, a curated brand‑selection styling area on the second, and a K‑pop–focused space on the third. Musinsa says the store aims to introduce Korean designer brands naturally within local culture and will gradually expand offline touchpoints in major Chinese cities.
