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Samsung Forecasts 10 Fashion Trends for 2025 Under the Keyword ‘BACKFILLED’
Creatrip Team
3 months ago
Samsung Fashion Institute named its 2025 keyword “BACKFILLED (補完)” and identified 10 key issues shaping Korea’s fashion industry. 1) Bearing Tough Seasons – consumers cut discretionary spending amid recession, high prices and climate anomalies. 2) Abroad Brand Wave – more foreign brands entering Korea via local partners or direct launches. 3) Category-Driven Growth – brands diversify product categories to broaden touchpoints and stabilize revenue. 4) K-Fashion’s Global Momentum – domestic brands accelerate overseas expansion as global demand rises. 5) Frugal Chic Mindset – shoppers seek refined, restrained style and increasingly value vintage items. 6) IP Synergies Everywhere – character and entertainment IPs (intellectual property) power collaborations and new product hits. 7) Locality Boost – stronger neighborhood identities influence which brands succeed in specific shopping districts. 8) Limitless Running Fever – running culture becomes a mainstream lifestyle and economic driver (“runconomy”). 9) Enhanced Climate-Readiness – climate change shifts demand toward lightweight, versatile pieces like light down jackets. 10) Demand for Multi-Styling – consumers favor multiway, reversible and layered items for versatile looks. Samsung notes the industry focused on efficiency and stability rather than expansion, working to “backfill” gaps created by difficult market conditions.
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