'Black & White Chefs 2' Sparks Reservation Frenzy at Featured Restaurants
Creatrip Team
3 months ago
The Netflix show 'Black & White Chefs 2' has caused a surge in reservations and long waitlists for restaurants featured on the program in Seoul. Popular spots such as Okdongsik (옥동식), Osteria Sam Kim (오스테리아 샘킴), and other eateries seen on the show reported dramatically increased bookings—some triple their usual inquiries—with many places fully booked through year-end. Reservation app CatchTable added a dedicated banner for the show's restaurants and Naver Maps highlights their locations for fans planning a "food tour". Viewers say they now rush to book immediately after episodes air, recalling similar effects from season 1 when featured chefs experienced massive spikes in demand and sales. Producers and restaurateurs expect season 2 to repeat or exceed that impact, as the series brings together high-profile 'white-spoon' (백수저) chefs and under-the-radar 'black-spoon' (흑수저) cooks, intensifying public interest and causing widespread waitlist chaos.
