“Fubao, Always with Us Even From Afar” — Christmas Greeting Ad Lights Up Myeongdong
Creatrip Team
3 months ago
From Dec 19–25, the Fu_keeper team, a fan club for Fubao (a Korean-born giant panda), is running a 20-second Christmas greeting video on the Shinhan Bank billboard in Seoul’s Myeongdong. The ad plays from 6:00 AM to midnight, 117 times daily, and features photos of Fubao at the Sichuan base with messages like “We hope you can view the world from a bigger, stronger tree this winter” and “Even far away, we are always together. We’ll always cheer for your happy panda life. Love you, Fubao.” Fans who visit the billboard and post verification photos — alone or with Fubao merchandise — can enter a raffle for small prizes. The Fu_keeper team previously ran a bus ad in July celebrating the Bao family’s birthdays, showing the group’s ongoing devotion to Fubao and other pandas.
