Kurly's Curated Food Festival Shrinks Scale, Boosts Hands-On Dining Experience
Creatrip Team
3 months ago
E‑commerce grocer Kurly hosted ‘Kurly Food Festa 2025’ at COEX Magok Le West, focusing on fewer brands but denser, interactive experiences. About 160 F&B brands from 109 companies participated—down from last year—to improve visitor comfort. The event featured themed brand salons like Holiday, Dream, Rice, and Chef Tables, daily live cooking demos by 12 famous chefs (including chef Jang Ho‑joon demonstrating sukiyaki), and immersive tastings such as a guided rice (varieties like Koshihikari, Sindongjin) tour to highlight subtle differences between rice types. Visitors enjoyed festive purple table settings (Kurly’s signature color), live music, seasonal décor, product samplings, games, and exclusive product previews from brands like Samyang and Pulmuone. Kurly also showcased cold‑chain curation with same‑day seafood and next‑day milk from Jeju. The four‑day festival expected about 23,000 attendees and offered discounted early‑bird tickets for members; shoppers can buy featured products online through Dec. 29 at up to 40% off.
