K-beauty Brand Mujigae Mansion Enters Malaysia’s Underwater Flagship Store
Creatrip Team
2 months ago
Vegan cosmetic brand Mujigae Mansion has expanded its offline presence in Malaysia by joining ‘Underwater,’ a K-beauty curated retail flagship run by distributor Asian Beauty Corner (ABC). The store opened on Dec. 8 at Empire City’s Extar World and serves as a local, Olive Young–style (popular Korean health and beauty chain) shopping destination for trendy Korean beauty brands. Mujigae Mansion already launched six product types (38 SKUs) in Watsons Pink and plans further rollout to Watsons stores and major e-commerce platforms Shopee and Lazada, targeting an official online opening by early 2026. The brand is also sold in global channels including L’Etoile (Middle East), H&M Beauty (UAE), LOFT (Japan) and Pang Dong Lai (China). Mujigae Mansion says Malaysia is a fast-growing K-beauty market and the Underwater partnership will strengthen local consumer engagement and brand recognition.