Samyang Foods Joins 2-Trillion-Won Club as 'Buldak' Drives 22% Operating Margin
Creatrip Team
3 months ago
Samyang Foods posted record results as global demand for its spicy instant noodle brand Buldak (불닭볶음면) surged. The company expects annual sales to surpass 2 trillion won and operating profit to exceed 500 billion won for the first time, with an estimated operating margin of 22%. Overseas sales, which now account for about 80% of total revenue, have rapidly increased to roughly 1.34 trillion won in 2024, driven by strong performance in North America, China and Southeast Asia and viral 'spicy challenge' social media trends. Samyang’s exports are estimated to make up over 67% of Korea’s record 2-trillion-won ramen export market. To support growth, the company will relocate its headquarters to Myeong-dong (명동) in Seoul and expand production with a new domestic factory in Miryang and a China plant planned for 2027. Continued capacity expansion and product mix (sauces and snacks) lift profitability and position Buldak as a premium K-ramen export brand.
