K-Beauty Brand Able C&C Enters Mexico’s ‘Euphoria’ Chain to Expand in Latin America
Creatrip Team
3 months ago
Able C&C has launched its K-beauty brands Missha and A’PIEU in Mexico by entering four stores of Euforia (a K-beauty retail channel launched by Mexico’s Vakki Group). Beginning with a first store in August and three new openings through November, the brands are selling base, lip and eye makeup products; Missha’s Magic Cushion and BB Cream quickly ranked among the top five makeup brands after launch. Able C&C already supplies A’PIEU to 80 Bellisima (a Mexican beauty retailer) stores and plans to join Amazon Mexico in Q1 next year, pursuing both offline and online distribution. The company will expand product offerings—including Missha’s Time Revolution skincare line—to strengthen presence across Latin America as the region’s beauty imports and Korean beauty exports have been growing rapidly.
