PharmaSquare Opens Soft Launch in Hanam Misa — A Warehouse-style H&B Platform
Creatrip Team
3 months ago
PharmaSquare, a warehouse-style Health & Beauty (H&B) platform, will soft-open its first offline store in Hanam Misa on the 23rd ahead of a formal opening in late January. The 500-pyeong (about 1,650 m²) location will host hundreds of brands and thousands of SKUs focused on dietary supplements, beauty, and pet products. The month-long soft open will collect real customer data to refine store layout, product placement, and operations. Features include large digital signage and sales robots that guide shoppers and run promotions, plus pop-up stores and experiential zones from participating brands. Price strategy targets online lowest-price levels with additional periodic discounts through “Pharmadays” (파마데이즈). Expansion plans include a Cheongna second store in Q1 and a potential Gimpo third site, alongside global tie-ins with travel agencies and influencer live-commerce networks to drive cross-border sales. The company aims to become a curated warehouse H&B platform offering wider choices and a new shopping experience.
