SHS Shanghai K-Fashion & Beauty Week 2025 Wraps Up as Business-Focused Platform
Creatrip Team
3 months ago
SHS Shanghai K-Fashion & Beauty Week 2025 concluded at the Shenghuasheng (성화성) Fashion Mall in Shanghai, bringing together K-fashion, beauty and jewelry brands with celebrities, influencers and buyers to test real market entry strategies. Organized by SHS Group and Korea Artist Global Association (KAGA) with partners CTPIC and THE THINK, the week positioned itself as an execution-oriented business platform rather than just a showcase. Twelve Korean brands across fashion (GATELESS, ILLIGO, PROJECT WAVE, PHENOMENON SEEPER, MISTER CHILD, NEHESS, OMNIPOTENT), beauty (ESOMI, AMICA, needeep) and jewelry (MSG R N, Maison Le Plus) presented exhibitions, pop-ups, live commerce and KOL (왕홍) content creation while holding buyer meetings to validate distribution and collaboration opportunities in China. Eleven official ambassadors appointed by Z.O ENT and K-pop artist Jaechan from DKZ attended red-carpet and content events, boosting the on-site energy. KAGA leaders emphasized creating practical exchange pathways and a lasting Korea-China industrial cooperation ecosystem, aiming to turn the event into a sustainable entry point for K-brands and value-creating supply-chain partnerships.
