Korea Grand Sale Kicks Off with Mega Discounts, K-Culture Experiences
Creatrip Team
3 months ago
The 2026 Korea Grand Sale opened, running 68 days through Feb 22 to boost inbound tourism and spending during the low season. A record 1,750 companies across aviation, hotels, retail, F&B, beauty and transport join the campaign. Ten Korean carriers offer up to 96% off flights; hotels bundle experiences (e.g., ice rink and palace pass at Banyan Tree Seoul, Olive Young gift cards with Marriott packages). Major department stores, duty-free shops, outlets, marts and convenience stores provide tiered gifts, discount coupons and member upgrades. Popular Korean brands (CJ Olive Young, Musinsa Standard, Samjin Fishcake) run online and offline promotions. Foreign payment apps (UnionPay, WowPass) enable instant discounts and refunds up to about 15%. Five themed K-content experience tracks—K-Gourmet, K-Exciting, K-Stylish, K-Healing, and K-Inspired—offer activities like cooking K-foods, learning K-pop choreography, attending music show tapings, trying on hanbok (traditional Korean dress), and K-beauty styling sessions.
