Hanwha General Insurance Aims to Be a Women's Wellness Partner
Creatrip Team
3 months ago
Hanwha General Insurance is repositioning itself as a women-focused wellness partner, expanding beyond traditional insurance to offer integrated life-care solutions. The company emphasizes digital transformation and customer experience while developing products targeted to women’s life stages, such as the "Hanwha Signature Women’s Health Insurance" that pairs disease coverage with services like genetic and psychological testing. Hanwha created the LIFEPLUS FemTech Research Institute (LIFEPLUS펨테크연구소) in 2023 to study women’s health trends and inform tailored products; the insurer’s offerings were recognized by the Financial Supervisory Service in 2024–2025. The strategy ties into ESG goals with a focus on social (S) impact—promoting diversity, rights, and value-driven consumption—and aims to address broader social challenges like low birthrates and aging through prevention, management, and recovery services using digital health and data-driven personalization.
