'Girls' Night' Drives Pajama Sales on Zigzag — Quilt Pajamas Up 514%
Creatrip Team
3 months ago
Zigzag, a Korean fashion commerce platform run by KakaoStyle, reported a sharp rise in homewear and home party purchases over the past month as year-end home gatherings grow. Pajama set sales doubled year‑on‑year, while quilted/insulated pajamas (누빔 파자마) surged 514%. Pajama pants and Christmas pajamas rose 179% and 114% respectively. The platform links the trend to “girls' night” (home party gatherings popular among women in their 20s–30s) where friends wear matching pajamas and post photos to social media. Sales of party-enhancing items also jumped: board games +507%, face-wash headbands (세안 밴드) +99%, glass pens +158%, and goblet glasses +82%. Zigzag is running a promotional “Inner Peace” sale with discounts up to 86% and 25% coupons for new brands to meet growing demand as homewear blurs with everyday wear.
