Stay Home for Year-End: 'Girls' Night' Drives Homewear Sales Surge
Creatrip Team
3 months ago
KakaoStyle’s fashion platform Zigzag reports a big rise in homewear and home-party item sales as the "Girls' Night" trend grows among women in their 20s and 30s ahead of year-end. From Dec 10 to Jan 9, pajama set sales jumped 150% year-on-year; quilted (nu-bim) pajamas rose over sixfold, and pajama pants and Christmas pajamas saw double-digit gains. Matching sleepwear for at-home gatherings and social media photo posts spurred demand, boosting brands like loungewear label Saide and innerwear brands Tamim and Tisser. Home-party items such as goblet glasses and glass pens also recorded double-digit sales increases. Zigzag is running a homewear and innerwear sale through the 24th, and KakaoStyle says it will continue curation and collaborations to expand the market.
