Shinsegae Unveils Exclusive Loro Piana 100th Anniversary Icon Collection
Creatrip Team
a year ago
Shinsegae Department Store in Gangnam, Seoul, is hosting a special pop-up store for the 100th anniversary of Italian luxury brand Loro Piana, showcasing high-quality materials like 'Vicuña wool'. Known for their 'quiet luxury', which emphasizes subtle designs and quality materials without overt branding, Loro Piana has seen a sales growth rate of 25%, surpassing the overall luxury market growth. The pop-up, running until March 3rd, offers a glimpse into Loro Piana's heritage and craftsmanship, including exclusive pieces from the 2025 spring/summer season.
