Seoul’s Haechi Debuts at Seoul Light DDP with Free Winter Media Art
Creatrip Team
3 months ago
Seoul’s iconic Haechi character will star in a new media art show, “SEOULFUL WINTER,” projected onto the 222m exterior wall of Dongdaemun Design Plaza (DDP) from Dec. 18–31. The work reimagines Haechi in a fresh design for the first time in 15 years and features Seoul’s other mascot “Soul Friends” alongside popular characters like Line Friends and Iyaiya & Friends. The piece uses pattern art to portray Haechi as a city guardian, conveying messages of safety, hope and prosperity through additional characters inspired by the four guardian creatures (Jujak, Hyeonmu, Baekho, Cheongryong). Interactive, sticker-like scenes invite visitors to recall memories from the past year, and the show closes with the phrase “Don’t Worry, Be Hechi,” sending encouragement for the new year. Produced by media art label VERSEDAY, the installation is free and open to all nightly during the event period. (DDP: Dongdaemun Design Plaza)
