CJ Freshway Expands Distribution of Italian Premium Brand Fratelli Longobardi
Creatrip Team
3 months ago
CJ Freshway announced it will broaden distribution of Italian premium food brand Fratelli Longobardi across multi-channel outlets in Korea. Known since 1988 for tomato products and traceable production systems, Longobardi’s lineup of 15 imported items (including tomato products, extra virgin olive oil, and processed beans) is now sold to both foodservice businesses and consumers. CJ Freshway reported a 234% year-on-year increase in distribution volume and about fivefold growth in customers through Q1–Q3 this year. The company has added Longobardi to Costco and GS Retail shelves, offers bundled and single-home-use sizes, supplies 2.55 kg bulk packs to restaurants, and sells via its Naver Smart Store (Naver is a major Korean internet portal). CJ Freshway manages procurement, inventory, and logistics centrally to ensure quality and supply stability, and plans to keep expanding the premium product range and retail channels.
