“Kkanbu Chicken” CEO ‘Chimaek’ Menu Comes to Company Canteens
Creatrip Team
3 months ago
Hyundai Green Food will roll out a special “AI Kkanbu Collaboration Set” based on the viral chimaek (chicken + beer) meeting of global CEOs to about 110 workplace cafeterias. The set, adapted to a single-serving meal, includes two pieces of crispy drum/thigh (six-pack style), two crispy boneless pieces, two cheese sticks and a drink. To reproduce the restaurant taste and crunch, Hyundai Green Food sent its cooks to Kkanbu Chicken (a popular Korean chicken brand) to learn recipes and buys the same ingredients used in the stores. The company says part of the sales will be donated to feed children in need, and that this collaboration follows past canteen tie-ins with trendy local brands (e.g., Manseok Dakgangjeong) and its own restaurant brands. Hyundai Green Food hopes the menu will appeal to MZ (Millennial + Z) generation workers and help lead trends in the group catering market.
