What Shoes Did Jennie Wear? Puffy 'Padding Shoes' Become This Winter’s Hot Item
Creatrip Team
3 months ago
Padded shoes—footwear using padded (puffer) material on the exterior—have emerged as a major winter fashion trend in South Korea. Combining warmth, soft cushioning from the filling, and a cute rounded silhouette, these low-cut padding shoes have surged in popularity among MZ (millennial + Z) consumers and frequently sell out on major platforms. Sales data show double-digit increases (e.g., padding/perf slipper sales up 112% on Musinsa; W Concept up 110%). Celebrity sightings—such as BLACKPINK’s Jennie and IVE’s Rei—helped drive demand, notably for the Japanese brand Subu (스부), whose “Packable Sandal Dot” saw weekly transactions jump more than 28x on 29CM. Limited-edition pairs are resold at much higher prices on resale apps like KREAM (크림), sometimes over 2.7 times the retail price. Mainstream brands including Musinsa Standard, Puma, Hunter, and New Balance have also released padded models that are selling quickly. Retailers attribute the trend to the combination of warmth, waterproof/windproof nylon padding, comfortable fit, and easy matching with everyday outfits like denim, joggers, and long coats—making them a practical winter staple from early to deep winter.
