This Winter Is the ‘Personal Padding’ Era: Choose Your Fit, Color, Length
Creatrip Team
3 months ago
Korea’s winter outerwear market is shifting to ‘personal padding’—customizable down jackets that let consumers pick fit, color and length to reflect their body and style. Brands are expanding silhouette options: NEPA updated its PRIMIA line with 3D patterns and signature quilting to offer S‑line, A‑line (trapeze) and H‑line coat shapes; its belted PRIMIA jacket features a detachable belt for adjustable waist shaping. K2’s popular Dorothy down is offered in new feminine tones (beige pink, soft blue, pearl) with slim cuts and hood fur details. Colorful and vintage‑tone paddings are rising in demand, with bold pinks and sky blues seeing increased resale activity. Short, lightweight down jackets are also growing popular for mobility, boosting sales of short puffer models from Montbell and fast‑fashion brands like SPAO and Uniqlo. Industry insiders say personalization through fit, color and length is now a key competitive factor for the season.
