UNIQLO, a global fashion brand, successfully concluded its 'The Heart of LifeWear' campaign by donating 50,000 HeatTech items to 25,000 low-income elderly people living alone in South Korea. This is part of a larger initiative to support vulnerable communities globally by distributing a total of one million HeatTech items. In South Korea, the campaign partnered with the Ministry of Health and Welfare’s Elderly Care Service to address the poverty issues among the elderly due to the country's aging population. To celebrate the donation, UNIQLO also hosted a rice cake soup sharing event at a senior welfare center in Seongnam, marking the Lunar New Year. This initiative underscores UNIQLO's commitment to addressing social issues and improving daily life for everyone, in line with their LifeWear philosophy.
