Ate by Vanessa Bruno x Hello Kitty: LF Releases First Collaboration Featuring 'Le Bon Bag'
Creatrip Team
3 months ago
Korean lifestyle company LF’s accessories line Ate by Vanessa Bruno has launched its first-ever collaboration with global character Hello Kitty for the 25FW collection. The partnership reinterprets Hello Kitty in the brand’s chic-yet-lovely aesthetic, using lightweight materials, bright colors, and graphic details aimed at MZ generation (Millennial and Gen Z) tastes. The popular “Le Bon Bag” (르봉백) is reissued in Hello Kitty versions with silhouette charm, metal-brand ribbon details, and a pink limited label; colorways include black, silver gloss, pink and blue polka dots, and leopard prints. The range also includes totes, pouches, card wallets, keyrings, eco-bags, and shoulder bags—about 30 items—available from 10 AM on Ate by Vanessa Bruno’s official store, LF Mall, and 29CM. LF says the collaboration is a strategic move to expand brand identity and reach new customers.
