K-Beauty Brand Rainbow Mansion Wins Special Prize at Qoo10 Japan Mega Beauty Awards
Creatrip Team
3 months ago
Vegan cosmetic brand Rainbow Mansion won a special prize at Qoo10 Japan’s Mega Beauty Awards (MBA). The MBA selects beauty items based on real purchase data, user votes, and expert review, and is influential among Gen Z with categories including overall, category, and special awards under this year’s “Glow Up!” theme. Rainbow Mansion’s Objet Blush placed second in a special award category; its artistic object-shaped (오브제) design and natural watercolor-like pigmentation have resonated well in Japan. Winners receive promotional support on Qoo10 Japan such as automatic shop labels, homepage banners, SNS and media promotion, and special boxed promotions. Rainbow Mansion also saw domestic recognition: its Objet Liquid Tint 33 colors ranked 4th in HemeCoLab’s 2025 year-end awards for rising brand best items.