Beauty Multi-Shop 'BeautyK' Opens at Busan O'Seria Tourism Complex
Creatrip Team
3 months ago
BeautyK, a beauty multi-shop gathering global cosmetic brands, opened on November 28 at the O'Seria (오시리아) tourism complex in Busan. The store curates about 30 brands and roughly 500 cosmetic items popular in markets like Russia and China, offering items that have been hard for Korean consumers to find. Product lines include viral SNS (social media) hits, functional derma lines, and trendy color cosmetics. Designed as an experiential space rather than purely for sales, BeautyK features multiple testing zones where visitors can try textures, shades, and absorption, plus photo zones tied to brand images that encourage social sharing. The shop layout considers tourist dwell time and provides ample parking for families and local visitors. BeautyK aims to position itself as a “global curation store,” balancing unique-fragrance or formulation brands, functional dermocosmetics, and color-focused trends to differentiate from typical select shops.
