Dear. Lauren breaks into Hong Kong with K-Derma moisturizing solutions
Creatrip Team
3 months ago
KMONDS secured a Hong Kong export deal for Dear. Lauren, a Korean brand specializing in high-moisture, calming skincare for sensitive and atopic-prone skin. Known as a “rescue item” in local mom communities for safe ingredients and proven results, Dear. Lauren meets growing Hong Kong demand for treatment-oriented derma cosmetics despite the city’s humid climate — indoor air conditioning and pollution increase dryness and flare-ups. KMONDS used its ‘Export Optimization Membership’ to present clinical data and improvement cases to carefully vetted local buyers, building trust and closing the contract. The move positions Dear. Lauren as a K-Derma brand in a competitive global beauty hub. KMONDS also revamped its B2B platform ’72H(72Hours)’, making buyer-matching free and offering an ‘overseas exhibition DB’ so brands can access buyer contact data (live business cards) from events like Dubai or Bologna and pitch proactively.
