Ottogi Runs ‘Sweet Home’ Christmas Market at Busan International Children's Book Fair
Creatrip Team
3 months ago
Foodmaker Ottogi is participating in the 2025 Busan International Children’s Book Fair at BEXCO through Dec. 14 with a family-focused “Ottogi Sweet Home Christmas Market” booth. The space features a Food & Event Zone selling freshly made fish-shaped pastries (bungeoppang) and a new churros-mini bungeoppang, an SNS photo spot with a yellow tree and totebag giveaways, a Goods Zone displaying seasonal retro items like a reissued 1970 “Santa Cup Soup” and character merch of their mascot “Yellows,” plus collaborative fabric goods. The Exhibition Zone offers Ottogi-related books for all ages, including a brand book and titles about K-food, and the booth runs a limited daily lucky-draw gift promotion for purchasers. Ottogi says the setup aims to let families experience its “Sweet Home” brand values during the Christmas season.
