Asahi Super Dry Unveils BLACKPINK Limited-Edition Cans in Korea
Creatrip Team
3 months ago
Lotte Asahi Liquor announced limited-edition Asahi Super Dry 500ml cans featuring BLACKPINK members’ designs, following strong demand for Jennie’s can debuted in October. New member cans will be released on a staggered schedule: Jennie (already released), Rosé on Dec 11, 2025, Jisoo on Jan 8, 2026, Lisa on Feb 5, 2026, and a full-group special edition in March 2026 timed for White Day (a Korean/Japanese gift-giving holiday). Releases were rescheduled after a temporary supply disruption caused by a cyberattack on Japan’s Asahi Breweries. Alongside TV commercials, behind-the-scenes special videos will roll out on Instagram and YouTube. The campaign, “PAINT IT PINK,” aims to boost the Asahi Super Dry brand in Korea through its global ambassadors BLACKPINK and offer fans collectible, limited-quantity cans.
