Olive Young to Launch Wellness Curation Platform 'Olive Better' in Early 2026, Opens Stores in Gwanghwamun and Gangnam
Creatrip Team
3 months ago
CJ Olive Young will introduce Olive Better, South Korea’s first omni-channel wellness curation platform, in Q1 2026. Targeting health-pleasure consumers aged 25–34, Olive Better curates products across six wellness areas: inner-beauty foods, supplements, fitness gear, aromatherapy, sleep aids, and hygiene. The chain will open its first brick-and-mortar stores in Gwanghwamun and Gangnam to reach office workers and local/international visitors, and will also launch an in-app experience that recommends personalized products, sends wellness routine reminders, and links online–offline content and membership benefits. The company aims to grow Olive Better into a K-wellness flagship, support emerging brands, and introduce Korean-style wellness to foreign visitors.
