Hyundai Home Shopping Opens First Offline Beauty Edit Shop ‘Coasis’ in Namyangju Targeting 30–60s
Creatrip Team
3 months ago
Hyundai Home Shopping opened its first offline beauty edit shop, Coasis, on the first floor of Hyundai Premium Outlet Namyangju Space One. The 150㎡ store focuses on functional skincare for well-aging women in their 30s to 60s and curates about 800 products from 120 niche brands across four zones: Category Zone (hit skincare), Island Zone (value sets), Super Price Zone (up to 90% off) and Signature Zone (exclusive/planned items and customized shampoos). Coasis blends “cosmetic” and “oasis” to offer quality-verified goods at low prices, including exclusive products not sold on TV home shopping or Hyundai H Mall. Leveraging experience from its 2016 outlet efforts and 20 years of beauty broadcasting, Hyundai plans to expand Coasis to other outlets and strengthen an omni-channel ecosystem across TV, mobile and offline while supporting small brands’ market access.
