CJ CheilJedang Launches Low‑Sugar, High‑Protein Chicken Breast Line
Creatrip Team
3 months ago
CJ CheilJedang’s meat brand The더건강한 (The Healthier) has launched two low‑sugar chicken breast products in Teriyaki and Charcoal Chicken flavors. Each portion contains 21–23g of protein, covering over 38% of the Korean Ministry of Food and Drug Safety’s recommended daily protein intake. Using alternative sweeteners, the products contain just 2g of sugar and are finished with flavorful sauces and sesame for visual appeal; the charcoal variant is oven‑grilled for a smoky texture. Sold as refrigerated items, the launch follows the brand’s recent repositioning around “sustainable health,” and comes amid a 48% year‑on‑year online sales increase for The더건강한’s chicken breast range over the past 12 months. CJ projects annual sales around 60 billion KRW and plans further product expansion to meet health and wellness trends.
