Hasam-dong Coffee Wins Prime Minister’s Award for Franchise Industry Development
Creatrip Team
3 months ago
Hasam-dong Coffee, a coffee franchise, received the Prime Minister’s Commendation at the ‘2025 26th Korea Franchise Industry Development Awards’. The brand emphasized customer experience with menu quality control, optimized service flow, and a system to incorporate customer feedback, creating comfortable stores. The headquarters supported franchisees through improved operation manuals and more efficient supply systems to boost stable operations and sales. This year the company also earned awards for social responsibility (the ‘Happiness Addition Campaign’ received the Deputy Prime Minister/Finance Minister’s prize), selection as a ‘3% most desirable franchise’, a marketing innovation award, and a consumer-selected excellence brand award. In partnership with “Seonhan Yeonghyang-igage” (stores of good influence), the chain provides free menu items to children with child meal cards and donated 10 million KRW at the partnership signing, demonstrating social responsibility. A company spokesperson said the Prime Minister’s Commendation reflects the combined efforts of customers, franchisees, and staff and pledged continued focus on stable operations, customer satisfaction, and social value.
