Musinsa opened a 1000-pyeong (pyeong: Korean unit of area) ‘Musinsa Megastore Yongsan’ at Yongsan I’Park Mall, consolidating many former stores into one flagship space. The store houses about 200 brands and 122,000 items across curated zones — sports (‘Musinsa Player’), shoes (‘Shoes Wall’), women’s lines (‘Musinsa Girls’, ‘Musinsa For Women’), beauty, bags and caps (‘Back & Cap Club’), work & formal, kids, and more. Features include 38 fitting rooms, a live-streaming-lit room, rotating pop-up and highlight zones, QR codes on products linking to member prices, stock, and reviews, and the same online discounts available in-store. The megastore aims to attract young shoppers, office workers, and tourists due to Yongsan’s transit access. Musinsa plans further expansion with larger and additional stores in Seongsu, Myeongdong, Jamsil, and other specialty outlets coming soon.
