Chang-go43 Partners with Discover Seoul Pass to Target Foreign Tourists
Creatrip Team
3 months ago
Premium Korean beef (hanwoo) dining brand Chang-go43 has been selected as an official partner of the Discover Seoul Pass, a tourist pass run by the Seoul Tourism Organization for foreign individual travelers. The pass offers access, transport and discounts across Seoul. Chang-go43 is the first food franchise partner, chosen after strict review, and will offer benefits at four tourist-area branches (Myeongdong, Mugyo, Gangnam, Samseong) through Dec. 31 next year. Foreign visitors can download a coupon from the Discover Seoul Pass app and present it when ordering a grilled hanwoo dish; users receive a complimentary portion of Chang-go43’s popular marinated raw hanwoo dish (hanwoo yukhoe). The tie-up aims to boost the brand’s reach among international tourists and promote premium hanwoo as a flagship K-food offering.
