Seoul Debuts Luxury Tourism Booth at ILTM Cannes, Holds 349 Business Meetings
Creatrip Team
3 months ago
Seoul made its first appearance at the 2025 ILTM Cannes luxury travel fair (in Cannes, France) from June 1–4, opening a Seoul promotional booth that completed all pre-booked meetings and conducted 349 business consultations. Buyers showed strong interest in Seoul’s luxury offerings, especially K-beauty (K-뷰티), K-content (K콘텐츠), traditional culture such as hanok (traditional Korean houses), temples, and artisan workshops, as well as local gourmet experiences. Demand was also notable for high-end hotel and accommodation products emphasizing local experiences and top-tier service. Seoul plans to analyze preferences by generation and country to develop tailored, high-value premium packages targeting diverse segments—families with teenage children, high-income travelers aged 50+, and solo travelers—beyond standard group tours. The city aims to further develop and promote Seoul’s premium tourism content to global visitors.
