Seoul Debuts at Prestigious ILTM Cannes to Showcase Luxury Tourism
Creatrip Team
3 months ago
Seoul made its first appearance with a dedicated Seoul pavilion at the 2025 International Luxury Travel Market (ILTM) in Cannes (France) from Dec. 1–4, joining a record-breaking fair with participants from 83 countries. The city held 349 business meetings and highlighted K-beauty, K-content, traditional culture, and culinary offerings as core attractions. Buyers showed strong interest in luxury local experiences and top-tier service from Seoul’s upscale hotels, which have increasingly pursued premium strategies. Seoul’s tourism companies also showcased traditional hanbok (Korean traditional dress) at main events. City officials said the ILTM debut successfully positioned Seoul in the global luxury tourism market and that they will analyze visitor preferences by generation and market to develop tailored, high-value travel products.
