APR Opens 'MediCube Seongsu' Flagship in Trendy Seongsu-dong
Creatrip Team
3 months ago
APR opened its third MediCube flagship store in Seongsu-dong, Seoul, a popular trend and tourist area. The 450㎡ store uses a “Pink Fairy” concept with pink, white and metal finishes to evoke a mystical brand atmosphere. The first floor functions like an art gallery displaying best-selling cosmetics and the AGE-R beauty device, with photo zones and an instant photo booth. The second floor is a hands-on experience area where visitors can test products like the Booster Pro and Zero Pore Pads, customize beauty devices, and join interactive events; other APR brands such as Aprilskin and Forment are also featured. Opening promotions include reusable bags, sheet masks for visitors/purchasers, and bonus skincare with device purchases. APR said the Seongsu location aims to give more domestic and international customers a close brand experience and increase customer engagement.
