Why This Cream Shop Became an SNS Hit: It Started with Domestic Milk
Creatrip Team
3 months ago
Yongin bakery Naebokgom Pastry Shop, run by popular baker An Seong-mi, has built an enthusiastic online and offline following by focusing on high-quality dairy. Known as a ‘cream specialty’ shop, its signature cookie choux, egg tarts, and fresh cream cakes use domestically produced milk and animal cream, which An says give cleaner, nuttier flavors and better texture than cheaper or imported alternatives. The article notes that Korea’s fresh milk supply chain delivers milk to consumers within three days, and recent testing shows improved milk quality (somatic cell count 1st grade rate 69.13%), supporting the claim that local milk offers safer, fresher taste. Despite higher costs, the shop insists on domestic dairy to preserve flavor and brand trust; a sign in the store highlights “use of domestic milk and animal fresh cream.” The piece concludes that choosing quality local dairy can define a dessert brand’s identity and appeal.
