Olive Young Spotlights 'Pro Self-Care' Trend for This Winter
Creatrip Team
3 months ago
CJ Olive Young says a 'pro self-care' trend is growing as consumers adopt at-home, expert-level beauty routines. Analysis of sales during the Olive Young sale (Nov 30–Dec 6) showed strong growth in self-beauty products like home beauty devices, eyelash perm kits and lifting bands. Searches for no-glue eyelashes rose 265% and eyelash perms rose 967% year‑on‑year, boosting sales of adhesive-free brands (e.g., Coringco, Filimili) and eyelash serums. Olive Young has added in-store “Eyelash Bar” stations for hands-on trials. In facial care, bubble packs (foam-type sheet masks) surged—searches up 1,448%—while wellness saw ‘active inner beauty’ take off: ingredients from derma cosmetics (retinol, glutathione, mucin) are now sold as ingestible products, with mucin-based inner-beauty sales growing over 140x. Probiotic products are also becoming more targeted (skin, oral, women’s health), and searches for diet-focused probiotics rose 410%. Olive Young plans to expand curated in-store experiences and is running pop-up stores tied to the 2025 Olive Young Awards at Trendpot by Olive Young Hongdae and Olive Young N Seongsu through Dec 28 and 30. (Eyelash Bar: an in-store station to try eyelash products; bubble pack: foam-style facial mask; inner-beauty: ingestible supplements with beauty ingredients)
