HiteJinro Replaces Longtime CEO After 14 Years; New Leader to Push Global Strategy
Creatrip Team
3 months ago
HiteJinro replaced long-serving CEO Kim In-kyu with Jang In-seop, marking a generational shift after 14 years of stable leadership. Facing a stagnant domestic alcohol market—due to population decline, aging, and changing drinking habits—the company aims to reorganize internally and accelerate global expansion. Jang, a veteran company insider with strengths in strategy, operations and management systems, is expected to focus on cost restructuring, operational efficiency, and redesigning production, logistics and support functions. Externally, HiteJinro plans to expand beyond soju and beer through export growth, local production, expanded distribution, and tailored brand strategies (e.g., country-specific lines and premium products). The move signals a transition from “stability” under Kim—who cemented market leadership with brands like Chamisul (soju) and renewed Jinro—to a more strategic, growth-oriented era under Jang.
