MoonBear, the craft beer brand from Kyochon F&B (operator of Kyochon Chicken), has been introduced at the Ora-Kai Cheonggyesan Hotel in Seoul, marking an expansion into premium hotel channels. The 4-star Premier Collection (a higher tier of the Best Western global chain) hotel offers MoonBear beers at its LEVEL B1 restaurant & pub. MoonBear’s five-beer lineup at the hotel includes Windy Hill Lager, Moon Dance Golden Ale, Deep Night Pale Ale, Sobeen Blanc IPA, and Moscato Sweet Ale—aimed at weddings, family gatherings, and business events. The brand, which ranges from traditional German-style lagers to fruit-forward IPAs and sweet ales, won a Country Winner gold at the World Beer Awards last year, reinforcing its premium positioning. MoonBear plans to continue partnering with upscale hotels and resorts (previous collaborations include Holiday Inn, Grand Hyatt Seoul, and JW Marriott Jeju) to broaden its lifestyle presence and curate offerings to match each hotel’s concept and clientele.
