Bvlgari’s ‘Divas’ Dream’ Pop-up Brings Roman Glamour to Seoul and Busan
Creatrip Team
3 months ago
Luxury jeweler Bvlgari is staging a holiday pop-up tour in Seoul and Busan centered on its iconic Divas’ Dream collection. The installations recreate Roman light and the collection’s fan-shaped motif (inspired by the mosaic floor of the Baths of Caracalla) with dramatic lighting, deep-blue carpets and a signature lighting tree. Events have featured the Divas’ Dream jewelry, limited-edition postcards and stamps produced with Korea Post, and Italian panettone by Michelin three-star chef Niko Romito. The pop-up has appeared at Hyundai Department Store Pangyo, Shinsegae Centum City, Shinsegae Gangnam and The Hyundai Seoul, drawing visits from Korean brand ambassadors and celebrities. For the holiday season Bvlgari highlights three gift lines—Divas’ Dream (mother-of-pearl and colorful gemstones like carnelian and turquoise), Serpenti (the snake motif symbolizing renewal, here in rose gold and pavé diamonds) and Octo Roma (octagonal case with blue “Clou de Paris” dial and interchangeable bracelets). Bvlgari also staged a global Serpenti postcard art project; the Korean edition used hanji (traditional Korean paper) and seokchae (stone-ground pigments) to reinterpret the motif as a local art piece.
