Amorepacific Launches 2025 Winter “Asepe” Sale with Wally (Where’s Waldo) Goods and 54 Special Items
Creatrip Team
3 months ago
Amorepacific’s online store Amoremall has opened its largest annual online shopping festival, the 2025 Winter Amore Sale Festa (Asepe), running through December 23. The event, themed “Find endless benefits,” features 54 limited special products and a collaboration with the classic 1990s character Wally (known as Where’s Waldo) offering limited-edition goods like an advent calendar, mood lamp, large tarpaulin bag, pomodoro timer, and postcards—reinterpreting Wally’s hide-and-seek charm. Interactive promotions include a frequency-point mission, a daily “spot-the-difference” beauty item challenge granting up to 1,000 points, and sweepstakes entries for a travel voucher (10 million KRW) with every purchase. Live “relay brand day” broadcasts will give buyers steamed bun (hobapang) coupons, and influencer videos—including one with popular creator “Honorary Brit” featuring the Wally advent calendar—support the campaign. Amorepacific hopes the festival will bring customers a warmer, more enjoyable year-end.
