Zigzag: Ballet Trend Boosts Sales Among 20s-30s Women
Creatrip Team
3 months ago
Zigzag (KakaoStyle's fashion platform) reports a surge in interest in ballet among women in their 20s and 30s, with November searches for "ballet" tripling year-on-year to about 12,000. Sales of related items—leotards (one-piece ballet outfit), ballet shorts, ballet warmers, and ballet tights—have risen sharply, with some product categories seeing up to 32 times more transactions. The company attributes the trend to ballet’s growing popularity as an indoor exercise and the cold weather reducing outdoor running; ballet apparel is also versatile for yoga and pilates, suggesting sustained demand.
